- Participants will have the opportunity to regain strength just like the professionals in Itzulia.
- World Tour cyclists use the same sports nutrition products.
Finisher, the health and nutrition brand of the national pharmaceutical laboratory Kern Pharma, will be the new official sponsor of the first Itzulia Basque Challenge. The sports nutrition brand already supports professional careers and continues to bet on the Itzulia brand in its cycling event.
Participants will have a wide variety of Finisher products at the refreshment points along the route. The goal is for every participant to enjoy every kilometer until reaching the finish line. It will be easier if they are well-fed and hydrated with high-quality products.
The organization of the march, commented, “we highly value having an ally like Finisher who believes in the potential of this cycling tour. The objective is to make the participants feel like professionals and what better than to offer the same sports nutrition products”.
On behalf of Finisher, Cesc de Bode, Manager of the Kern Pharma Health and Sports Unit, highlights “this collaboration is another step in our firm commitment to cycling. We have always supported both the professional athlete and the amateur and for us, it is essential to be close to the cyclist offering the same products as the professional cyclist”.